JSW One MSME — B2B marketplace

A credit-enabled marketplace for MSMEs to purchase industrial supplies.

Role: Product · Company: JSW One Platforms · Timeline: November 2021 – April 2024

Overview

JSW One MSME (jswonemsme.com) is a B2B marketplace that lets MSMEs purchase industrial supplies with embedded credit. I led product and strategy for the platform, and personally designed its most load-bearing piece: the booking core.

What I built

• The booking core — the end-to-end order-creation journey — integrated deeply with Salesforce CRM, ERP, customer notifications, the discounts engine, and the catalogue and pricing system
• The discounts and cashbacks engine, marketing automation, and WhatsApp Business integration, working with the engineering team
• The internal technical documentation repository
• Company-wide demos, PM training, and onboarding frameworks for new hires, supervising a team of 10+ designers and engineers

Outcome

The booking core supported the business through its run to a $1B exit rate in FY '23–24.

The deeper dive

Screens, the integration architecture, and specific journey decisions are coming — placeholder until that write-up is ready.