About me

Hi, I’m Aakash — based in Mumbai, a product leader and builder with founder-shaped energy. I’m most natural at 0→1 work: taking an ambiguous, complex problem statement and building the product, process, and people systems around it until it’s completely weaved into the organisation.

Right now: JSW One Finance

I’m at the forefront of building a genuinely defensible credit platform at JSW One Finance — right from setting the vision and product strategy through to the AI-native buildout. I lead the lending origination platform (LOS), CRM, and AI charter at this digital-first NBFC serving India’s MSME ecosystem, as one of the earliest product hires on the team:

• Channel finance, vendor finance, and term loan origination
• The lending API suite
• The customer master that ties it all together

Commercial lending here is 100% digital, lead to disbursement, and some of the AI-native lending products we’re building are genuinely industry-first.

Before that: JSW One MSME

Pre-JSW One Finance, I led the MSME commerce charter for JSW One MSME and shipped some industry-first enterprise B2B solutions. I envisioned the assisted and straight-through order-booking flow on the marketplace (jswonemsme.com), designing the core order-creation journey with deep integrations across Salesforce CRM, ERP, a discounts engine, and the catalogue and pricing system — supporting the business through its run to a $1B annualised GMV exit rate.

Along the way, I supervised a team of 10+ UX/UI designers and engineers, and shipped 35+ features and enhancements across the purchase funnel: direct plant ordering, automated order confirmation, customer notifications, marketing automation, deals & discounts, shipment tracking, and WhatsApp Business integration.

Marsh: embedded insurance at scale

I led some industry-leading platforms in embedded insurance and voluntary benefits at Marsh — BenefitsCircle (voluntary employee benefits, reaching 5M lives across the employer-employee network) and QoverPro (embedded insurance), powering large-scale programs for marquee clients including Amazon, Ashok Leyland, Cleartrip, Bridgestone, and Shiprocket. I was also part of Marsh Asia’s first cohort of 30 Digital Influencers, helping define the region’s digital culture.

Ex-entrepreneur: AutoO2

Before the corporate roles, I co-founded and served as CPO of AutoO2, an InsurTech platform for motor own-damage claims automation and vehicle services tech, built from zero. It ran two product lines side by side: a consumer marketplace for vehicle servicing and repair, and an enterprise claims stack (AutoO2 ARAS and Claims Cloud) sold to insurers, brokers, and fleet operators to replace manual surveyor visits with self-reported, photo-driven claims.

AutoO2 was recognised as one of the most promising top 8 startups and won the equity-free grant from the Government of Maharashtra as part of Mumbai Fintech Hub’s portfolio. Read the full story.

What kind of person I am

I’m a systems thinker first, grounded in business fundamentals — mechanical engineering and physics at BITS Pilani, then an MBA at IMT Ghaziabad. I care about products that remain useful long after the initial launch: future-ready, adaptable, and grounded in clear thinking.

I know what it costs to raise the first dollar and onboard the first customer with nothing but conviction, and I know what it takes to ship inside a large, fast-moving organisation without losing the plot.