Forward-deployed

Mumbai, India

Aakash Aggarwal — AI-Native Product Leader & 0→1 Fintech Builder

Leading Lending Origination (LOS), CRM, and the AI Charter at JSW One Finance. Previously built B2B commerce to a $1B GMV run-rate at JSW One MSME, scaled embedded insurance to 5M+ lives at Marsh, and co-founded AutoO2. Read the full story →

What I do

Take an ambiguous, complex problem statement, design the product, process and people systems around it, and drive adoption until it runs inside the organisation.

What I'm doing now

Leading product for LOS, CRM, and the AI charter at JSW One Finance, a digital-first NBFC where commercial lending runs 100% digital, lead to disbursement.

How I think

A systems thinker grounded in business fundamentals, with a background in physics, engineering, and an MBA. I prefer structure over opinions.

Cover of Forward-deployed My operating doctrine · flagship book
Forward-deployed

Put a small team of engineers and AI inside the workflow that is failing, with the authority to rewire it. Sixteen chapters on why transformation stalls inside incumbents and what to do instead.

Read the 16-chapter book →

About me

Who I am, what I do, and what I’m building right now.

Books

Forward-deployed: the flagship book, free to read here.

Essays & Built Systems

One essay and two documented systems: astack and gatsby.

Portfolio & experience

A decade of shipping — one founder run, three product leadership roles.

AI Knowledge Graph

An open-source, 443-node AI & Systems Engineering reference graph (2,736 cross-references across 34 tracks), compiled by gatsby, a pure-Python + Claude Code knowledge pipeline.

Where I Can Help / Let’s Talk

0→1 AI-native fintech & credit architecture

Lending origination, CRM, and an AI charter for digital-first lenders. The work I lead at JSW One Finance.

B2B marketplace systems

Order booking, pricing, credit, and CRM/ERP integration. The work behind JSW One MSME’s run to a $1B GMV exit rate.

Forward-deployed AI transformation inside incumbents

A small team of engineers and AI placed in one workflow, with authority to rewire it. The subject of the book.